WHY WE DO WHAT WE DOOur existence, scents, and memories
Scent is often overlooked because it is not seen by the eyes and is difficult to articulate with words. Many times, scent can solely be felt. However, it is the one thing that pierces our memories strongly and settles so close to our hearts. Être was born from our experience that scent is, indeed, powerful. We testify that the feelings and memories evoked by scent signify important events in our lives and allow us to relive them once again.
A BRAND YOU CAN TRUSTFragrances, Ingredients, Campaign
We take scents seriously because we understand how powerful it actually is. That’s why we work only with reputed fragrance houses and trained perfumers to create the concept, formulate the scent, and evaluate the perfumes. With you in our mind, we designed the perfumes to smell good and make you feel good.
DESIGNED IN PARIS, FORMULATED IN GRASSE, ASSEMBLED IN INDONESIADevelopment process and collaborators
The conception of our first collection was done in Paris. We profile both Indonesia and French olfactive landscapes to find the essence of both countries. Next, we studied the ideas of Être and came up with three concepts. We discussed our concepts with Alice Lavenat, a senior perfumer from Jean Niel, and trusted her to create our first creation. In summer 2021, we visited her office in Grasse to smell the final creations.
THE TEAMMeet our team
We are Tiara and Lygia. We would love to share our love for perfume with you through Être. You are more than welcome to join us!
With Lygia's expertise in perfumery and Tiara's retail fragrance and digital communication, we aspire to create great fragrances and help you to integrate scents into your daily life. We believe that our knowledge of the fragrance industry and our multicultural backgrounds will bring something new and remarkable to Indonesia's perfumery landscape.
Together, we're ready to take our visions into reality.